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Executive leadership team expanded to support accelerating growth

We're proud and excited to announce the appointment of two industry leading executives – Gidget Madix and Craig Gravina to our Executive Leadership Team.

In her role as Chief Growth Officer, Gidget Madix will be responsible for raising awareness of Ieso’s significant value proposition in the healthcare market and further accelerating its revenue growth and strategic relationships across the US. Highly regarded within the US healthcare industry, Gidget brings a definitive record of outstanding business development results in managed care environments, and has demonstrated proven acumen in developing, growing and leading health management enterprises through rapid growth and profitability throughout her 30-year career. Her track record includes the leadership and delivery of distinctive sales growth in some of the United States’ largest and most well-known behavioral healthcare organizations including: Magellan Health, MHN/HealthNet, Cigna, ValueOptions (now Beacon) and Bensinger, DuPont & Associates.

Ieso is also pleased to announce the appointment of Craig Gravina as Chief Technology Officer. Craig has over 20 years’ experience developing highly innovative platforms, products, and disruptive technologies within the Healthcare, Clinical Trials, and Digital Media industries. He has successfully built and sold several technology startups, and led large-scale product strategy, development efforts across significant product portfolios and has deep expertise in natural language processing, artificial intelligence and consumer facing technologies. Prior to joining Ieso Digital Health, Craig served as the CTO of Cogstate, a leading software and services vendor focused on cognitive assessment within Clinical Trials. Previously Craig oversaw healthcare strategy for Nuance Communications representing $1B in revenue for the company, as well as leading the product development activities for Allscripts the leading EHR vendor.

Commenting on these appointments, CEO Dan Clark adds:

_“Ieso is entering an exciting, rapid scale-up phase as a result of the strong value proposition we offer to our clients, the outstanding results we achieve and the improved access and high quality service we deliver to the patients we are privileged to serve. As we grow, it’s important that Ieso continues to deliver state of the art solutions that reflect the voice of our customers and patients whilst also building on and improving the distinctive results and consumer experience we deliver. To that end, the appointment of Craig and Gidget are examples of our ongoing commitment to invest in world class leaders to lead important domains of our business.

Craig will be responsible for the development and implementation of our unique advanced technology roadmap, ensuring Ieso's industry-leading position in digital health. He will be working closely with the R&D team led by Dr Andy Blackwell and Dr Valentin Tablan, not only to deliver an advanced interface and delivery platform, but also to bring forward our exciting AI-augmented clinical support agenda.

Gidget has an outstanding industry reputation for accelerating growth, based in no small part on her deep understanding of customers needs and developing strong strategic relationships for more than 30 years. She has an unparalleled ability to listen to the voice of the customer and will ensure that Ieso’s solutions and products continue to evolve and offer unique value, features and functionality.

These two appointments will accelerate Ieso’s strategic vision of transforming the delivery of mental health in the USA for both payers and providers through online, evidenced-based psychological interventions.“

For all press inquiries, please contact press@iesohealth.com

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